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Press Creatives for Ready-to-occupy Apartments

Posted on September 6, 2015 at 8:25 AM

Creative Brief:
RWD is a premier property development company based in Chennai, launched around 4 years ago their residential project Atlantis, had not had a great response. But now with the project ready for occupation the client wanted a out-of-the-box campaign, with the location of the project as Nungambakkam.

My Role : Concept, Copy & Initial Layout


Option1

Creative Rationale:
The project is located in the center of the city one of the most populated business and residential localities. Being the tallest tower on the Nelson Manickam Road in Nungambakkam Atlantis offers unique independence though you are living in the middle of the city. Apartments with no sharing walls Atlantis offers you a unique lifestyle. These ads focus on the lifestyle offered by the project so your friends visit you often not just to enjoy the lifestyle and also because we live close to them right in the middle of the city.


Option 2

Creative Rationale:
The modern lifestyle has us rushing, all our lives. We miss a lot in our rush to become successful, rush to earn money. And one day when we stop and look back we might have missed a lot. Atlantis is right at the middle of Chennai busiest business and residential zones hence it is perfectly positioned for you stop rushing and start living your life because you are strategically placed right in the middle of your lifestyle. This ad tries to connect with the reader emotionally by reminding them of all the things they have missed in the rush and how it is time to start living.



Option 3

Creative Rationale:

With all the options being a visual based campaigns wanted to create an out of the box idea with a art that will strike a chord with the readers. A survey says that every modern urban man spends about six months of his life at a traffic signal. This ad asks a simple question are you one of those men who spends more time at the traffic signal than with your family.



Categories: Print Ads

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